Churches should be the greatest content marketers of all time. What is content marketing? Content marketing is the practice of engaging and interacting with customers online by creating and sharing useful content. Pay attention to the word “useful.” This type of content is not merely promotional. It is not material designed to sell a product….
Most churches I encounter don’t think much about video conferencing. Some younger pastors are frequent users of Skype, Google Hangouts, and Facetime. Pastors of all generations are using these more and more. Many church members use these platforms frequently either for work or to keep in touch with kids and grandkids. But rarely do churches…
Does your church live stream? If not, you can skip the rest of this post and read this on why you should. If you do stream your worship services, are you greeting your online guests? If not, keep reading. Your church may be missing out on an opportunity to enter into relationships with new people….
Let’s Talk about online church. Sometimes I don’t know where to draw the line between being prophetic and being annoying. I think I am starting to become annoying to some of my colleagues when I insist on talking about how the church is completely missing the boat when it comes to the digital realm. I…
Your church should be considering live streaming your worship services. The barriers that made this option available only to large churches and churches with big budgets have been eliminated. The thing keeping many churches from streaming their services live on the web is the fact that they simply don’t know where to start. Let’s begin. Before…
From reading posts on social media, I am pretty sure that Twitter’s recent change from a 140 character limit to 280 is the beginning of the end of the world. We really don’t like change, do we? However, I have to tell you, the change has made a vast improvement for me in the way…
This is A supplement to the series, “Is it too early to start planning for Christmas? Or is it too late.” It refers to the resources mentioned in Part 3. Feel free to start here. Or, go back to the beginning of the series. In this video, I walk through customizing, ordering, and downloading resources to help invite people…
This is part 4 of the series, “Is it too early to start planning for Christmas? Or is it too late.” Feel free to start here. Or, go back to the beginning of the series. Just imagine that you have planned a big party at your house. You have invited all your family, your friends, and your co-workers. It…
This is part 3 of the series, “Is it too early to start planning for Christmas? Or is it too late.” Feel free to start here. Or, go back to the beginning of the series. In my last post, I wrote about some of the pre-planning your church needs to do right now to be ready for Christmas…
My personal blog and Twitter feed have been largely abandoned since Hurricane Harvey hit the Gulf Coast. It is not that I haven’t been writing and posting on social media. For a while, instead of writing about communicating, I was mostly communicating. Hundreds of Rio Texas churches and communities were in the path of the…
