Do you want people to open those emails?

For many churches, email is still an effective method to communicate information to members, regular attendees, and guests. Communications directors, church secretaries, pastors, and volunteers put some serious effort into the content of emails that go out monthly, weekly, or even more often. But how many people are reading them? Sometimes no one knows that…

Asking for Help

In part one of this series, I wrote about using forms and processes to be more effective and efficient in helping people. In part two, I took it a step further by writing about offering help on-demand, anticipating the help others might need and making it available 24/7 online. Now, I want to turn the…

Stop Using Ugly and Copyrighted Photos!

I spend a lot of time looking at church communications: websites, newsletters, bulletins, magazines, flyers, etc. One of the things that constantly catches my attention is the use of ugly, pixelated, blurry and copyrighted photos. The ugly photos detract from your message. Especially in a world of slick publications and media, these photos stick out…