Why?

I love trying new things. More than that, I like helping other people and churches try new things. It is one thing to play and another thing to implement. Before we decide to invest the time, effort, attention, and funding it takes to get a new thing off the ground, we really need to spend…

What Can Churches Learn from Expedia.com?

I read a great post this morning on Econsultancy.com. It is part one of an analysis of how Expedia converts website visitors into customers. The focus of the piece is Conversion rate optimization. To define that in plain language, when people visit Expedia’s website, follow their posts on Twitter, or find them on Facebook, how successful are they…

Stop Using Ugly and Copyrighted Photos!

I spend a lot of time looking at church communications: websites, newsletters, bulletins, magazines, flyers, etc. One of the things that constantly catches my attention is the use of ugly, pixelated, blurry and copyrighted photos. The ugly photos detract from your message. Especially in a world of slick publications and media, these photos stick out…