Church website content has a long way to go if churches expect to find themselves in search results. I am sorry to say this because I love local churches, but the state of church websites is pretty embarrassing. Perhaps, more pastorally, I should say, there is a lot of potential for the improvement of church…
One of the most insidious forms of hacking is one of that requires the least amount of technical expertise. It is the spoof email. A hacker doesn’t even need to compromise someone’s email account to send an email that looks like it is from someone you trust. They create a dummy account that “spoofs” someone…
Podcasting? Of all the things your church could be doing, should you be thinking about adding podcasting? It might be something to consider. I want to be honest, with the rise of mobile broadband and the popularity of video, I thought podcasting was on its way out or was at least going to be confined…
We just wrapped up the annual meeting of the Rio Texas Conference of The United Methodist Church. We meet once a year for business, learning, and fellowship. Clergy and lay delegates come from all around Southwest Texas and meet at the American Bank Center in Corpus Christi. Part of my job is to oversee the…
I know this church. It doesn’t spend a dime on outreach. It doesn’t have a website, social media account, or email list. The first time I went there, I could barely find the place because I didn’t see a sign anywhere. The place is packed on Sunday morning. It is difficult to find a parking…
It may seem odd for me to suggest that churches quit social media. After all, I have written, taught, and offered webinars on church social media. However, it might be time for your church or organization to take a break. Why? This is about return on investment. Church Social Media R.O.I.? If your church is…
Churches should be the greatest content marketers of all time. What is content marketing? Content marketing is the practice of engaging and interacting with customers online by creating and sharing useful content. Pay attention to the word “useful.” This type of content is not merely promotional. It is not material designed to sell a product….
I work with churches, and a lot of churches are struggling. But churches aren’t the only organizations having trouble finding their way in an era of exponentially accelerating change. The world has changed, and it is changing faster than ever. Organizational leadership is trying everything to remain relevant and solvent. They are all searching for…
You may have a great website but if you don’t have a great call to action, people may just look at your cool site and move on. If you read my last post, perhaps you have created a solid call to action. But how will you know if it is working? For that, we are…
What do you want to happen when people visit your church’s website? That seems like a simple question but one that is too often overlooked. From viewing hundreds of church websites, I am confident most of them have not thought of this. With the exception of churches that have a true strategy for their website,…
