Does your church have a Twitter account? How is it going? While I am sure there are some, I can’t think of one church that I work with that would name Twitter as one of the most effective pieces of their overall communications plan. This doesn’t have anything to do with the effectiveness of Twitter…
From reading posts on social media, I am pretty sure that Twitter’s recent change from a 140 character limit to 280 is the beginning of the end of the world. We really don’t like change, do we? However, I have to tell you, the change has made a vast improvement for me in the way…
On Monday, I dropped my son Joshua off for his first day of Middle School Band Camp. It is not quite time for back to school, but it is getting close. Back to school time can be an important time in the life of the church. Many churches see their largest attendance increase in the…
Whether you are a professional church communicator, a communications volunteer, a member of a church communications committee, a pastor, or just someone who wants to know more about the theory and technology of church communications, you are invited to join me for my new webinar series, “How Does Your Church Communicate?” Register now I have…
I know. I know. There is more than ever to keep up with in the life of church pastors, staff, and volunteers. Sometimes I feel like I keep piling it on. However, we need to be aware that we live in a strange new world. The paradigm shift to a digital world has changed everything,…
I spend most of my time encouraging churches to engage with modern technology and communications tools to reach out to their communities and spread the Gospel. It is a job that is, at times, frustrating. Churches have a lot of reasons for failing to engage. Sometimes it is about resources, skills, or knowledge. Too often,…
I love trying new things. More than that, I like helping other people and churches try new things. It is one thing to play and another thing to implement. Before we decide to invest the time, effort, attention, and funding it takes to get a new thing off the ground, we really need to spend…
I read a great post this morning on Econsultancy.com. It is part one of an analysis of how Expedia converts website visitors into customers. The focus of the piece is Conversion rate optimization. To define that in plain language, when people visit Expedia’s website, follow their posts on Twitter, or find them on Facebook, how successful are they…
Will tech proficiency become mandatory for people who work in ministry? Let me give away the answer up front. Probably not. The bigger question is “Will lifelong learning become mandatory for people who work in ministry?” Probably. I have been working on this blog post for far too long. I keep writing and deleting….
I spend a lot of time looking at church communications: websites, newsletters, bulletins, magazines, flyers, etc. One of the things that constantly catches my attention is the use of ugly, pixelated, blurry and copyrighted photos. The ugly photos detract from your message. Especially in a world of slick publications and media, these photos stick out…
