Next Tuesday evening, I will fire up the Zoom Webinar platform for a brand new thing: Squarespace for Churches. This four-week webinar series is a bit of experiment, but I am feeling good about the possibilities. This is not the first time I have worked with churches to develop new websites using Squarespace. I have…
I read a great post this morning on Econsultancy.com. It is part one of an analysis of how Expedia converts website visitorsĀ into customers. The focus of the piece is Conversion rate optimization. To define that in plain language,Ā when people visit Expedia’s website,Ā follow their posts on Twitter, or find them on Facebook, how successful are they…
I write mostly about communications and technology on this blog. However, I am first and foremost and United Methodist Pastor. I work with technology because I believe it to be an underused tool in or efforts to do our common work as the Church. It is essential to remember why we are doing what we…
When I talk to churches about creating or updating a website, the first question I ask them to wrestle with is, “Who is this for?” If they can understand the primary audience, the content and style seem to fall right into place. I tell them that I believe the primary audience for their church website…
Will tech proficiency become mandatory for people who work in ministry? Let me give away the answer up front. Probably not. The bigger question is “Will lifelong learning become mandatory for people who work in ministry?” Probably. I have been working on this blog post for far too long. I keep writing and deleting….
I spend a lot of time looking at church communications: websites, newsletters, bulletins, magazines, flyers, etc. One of the things that constantly catches my attention is the use of ugly, pixelated, blurry and copyrighted photos. The ugly photos detract from your message. Especially in a world of slick publications and media, these photos stick out…
This is the final post in my series on group texting options for churches. The first post covered some of the things you need to consider before choosing a provider. The second post reviewed two free options for churches with no money to get started. Today, I will review some of the top players in…
I am the defacto moderator of two Facebook groups. There used to be only one. Now there are two. These are related to the Rio Texas Conference of The United Methodist Church. As Director of Communications, it is my job to keep on eye on the corporate* image of this collection of around 380 churches….
If you are wired in a certain way, you may have trouble believing that, for some people, visiting a new church can be an anxiety producing experience. There are some people in the world who love new experiences, love the unknown, and are thrilled by walking into a room where they know absolutely no one….
The escape of two Upstate New York prisoners, with the eventual killing of one and apprehension of the other, has nearly gotten lost in the midst of many other high-profile news stories. However, it certainly has received a decent share of media attention. After all, how do two men escape from maximum security prison? I…
